Atwitter About Twitter: Three Steps to Social Media Success for Entrepreneurs

By Yeshim Deniz, June 22, 2009

A smart entrepreneur knows to stay connected. Twitter, a micro-blogging tool, enables you to immerse yourself in your industry, develop your company's brand, and relate to your customers. With 14 million people on Twitter (and more joining daily), if you're an entrepreneur and not participating, the only question is: why not?

“Entrepreneurs are finding real value in Twitter as a business tool,” said Tiffan Clark, Marketing Vice President of JumpStart Inc., the venture development organization behind IdeaCrossing (https://www.ideacrossing.org), a free online resource that connects Entrepreneurs with Investors and Business Mentors. “This free service is proving to be a key component in the online marketing strategies of leading companies ranging from startups to Fortune 500s.” (

Here's IdeaCrossing's Entrepreneur Twitter 101:

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