How about selling to colleges rather than directly to individuals?
That was the question that our longstanding-client, Mark Robinholt, President of internships.com, brought to TeraTech recently.
From his point of view, it was just a matter of a different pitch and a different mailing list. From the technical point of view, it meant a dramatic change in the flow of the website and clever augmentation to the database. Could we make these changes within a reasonable budget for a small business? Since this e-commerce website was well-constructed – modular and well-documented – yes, we could do it! Now internship-seekers have two avenues to the 60,000 internships listed on www.internships.com . They can go to the website directly and register to search and apply for internships. Students who attend colleges that have purchased the service can search the database for free. The students enter the website through a homepage that is customized for the college – header and left nav bar have school name, colors, logo, and contact information. Customizing is easy: it takes internships.com office staff less than 5 minutes to generate the college’s custom page. Yes, TeraTech can change the site to sell to colleges and to individuals. The client has a new business opportunity and a new revenue stream.